Pandora Unveils Mobile App Redesign, Most ‘Thumbed-Up’ Songs of the Year & Decade

The streaming service also unveiled its most “thumbed up” songs of the year and decade.

Pandora’s mobile app refresh is now now available to all customers across the streaming service’s free, Plus and Premium tiers, it was announced Wednesday (Dec. 4). The newly-introduced features — which were offered to roughly 2% of the company’s users back in October — are “designed to enhance discovery” and increase exposure to Pandora’s library of on-demand music and podcasts, personalized content recommendations and unique programming, according to a press release. 

“This campaign captures the excitement we see when our users open the new Pandora app and discover that the listening experience they’ve always loved is now even bigger, better, and more in tune with the things they love and the way they live,” said Denise Karkos, chief marketing officer at Pandora and SiriusXM (which acquired the streaming service for $3.5 billion in 2018).

Added Pandora vp brand marketing, creative and communications Brad Minor, “This campaign is all about showing our listeners that Pandora is still the service they know and love, but it looks and feels a whole lot different — a whole lot better. The product is at the center, and we are highlighting the personalized, on-demand content Pandora users want, but may not know we have. We’re celebrating our listeners in their everyday lives and demonstrating how Pandora has the unique ability to transform each moment by adding the exact right soundtrack at the exact right time.”

New mobile features will include “For You,” a personalized, “dynamically-updated” discovery feed offering curated music and podcast recommendations (notably similar to existing features on Pandora competitors Spotify and Apple Music); a simplified navigation interface; and a new station customization feature known as “Pandora Modes.” New exclusive content includes custom playlists from sports stars LeBron James, Rob Gronkowski, Odell Beckham Jr. and Angel McCoughtry, as well as personalized “Playback 2019” year-in-review playlists. The company is also teasing upcoming content from Marvel and Drake, among others.

To kick off the rebranding campaign, Pandora will unveil new TV spots featuring songs by Halsey, Tones And I and Normani, accompanied by the tagline “The All-New Pandora: Be You. We’ll Be Your Music.” Additionally, the company will produce large-scale experiential events such as interactive street mural unveilings and a live-streamed concert with Halsey “that will transform New York’s Times Square into a silent disco.” Over the next few weeks, the company will create further immersive activations across the U.S., leading up to a live show billed as “one of the biggest Pandora / SiriusXM concerts to-date during the biggest weekend in sports.”

To close out the year, Pandora has also unveiled its “Top Thumb Hundred 2019” and “Top Thumb Hundred Songs of 2010-2019” playlists featuring the most “thumbed up” songs of the year and decade. Lil Nas X’s “Old Town Road” topped the 2019 list, followed by J. Cole’s “MIDDLE CHILD,” Ariana Grande’s “7 Rings,” Post Malone’s “Wow.” and the Cardi BBruno Mars duet “Please Me.” No. 1 on the decade list was The Weeknd’s “Earned It,” followed by Adele’s “Someone Like You,” Wiz Khalifa’s “See You Again” feat. Charlie Puth, Drake’s “The Motto” and Ed Sheeran’s “Thinking Out Loud.” You can check out the full lists below.

Notably, the Pandora rebrand comes as the service’s listener base continues to decline; in Q3 of 2019, the company reported 63.1 million monthly active users (MAUs), down 8% from the year prior (though the company’s advertising revenues were also up 8% year-over-year to $315 million). At its height in Q4 2014, the company reported 81.5 million total MAUs. 

Pandora Top Thumb Hundred 2019:

1. “Old Town Road” Lil Nas X
2. “MIDDLE CHILD” J. Cole
3. “7 rings” Ariana Grande
4. “Wow.” Post Malone
5. “Please Me” Cardi B & Bruno Mars
6. “Going Bad” (feat. Drake) Meek Mill
7. “Sunflower” Post Malone & Swae Lee (Spider-Man: Into the Spider-Verse)     
8. “No Guidance” (feat. Drake) Chris Brown
9. “Talk” Khalid
10. “thank u, next” Ariana Grande
11. “bad guy” Billie Eilish
12. “break up with your girlfriend, i’m bored” Ariana Grande
13. “Sucker” Jonas Brothers
14. “Look Back At It” A Boogie Wit Da Hoodie
15. “Worth It” YK Osiris
16. “Suge” DaBaby
17. “a lot” 21 Savage
18. “Money In The Grave” (feat. Rick Ross) Drake
19. “Someone You Loved” Lewis Capaldi
20. “Señorita” Shawn Mendes & Camila Cabello
 
Pandora Top Thumb Hundred 2010-2019:

1. “Earned It” The Weeknd
2. “Someone Like You” Adele
3. “See You Again” (Feat. Charlie Puth) Wiz Khalifa
4. “The Motto” Drake
5. “Thinking Out Loud” Ed Sheeran
6. “A Thousand Years” Christina Perri
7. “When I Was Your Man” Bruno Mars
8. “Counting Stars” OneRepublic
9. “Stay With Me” Sam Smith
10. “Radioactive” Imagine Dragons
11. “Hello” Adele
12. “Stay” (Feat. Mikky Ekko) Rihanna
13. “All Me” Drake
14. “Love The Way You Lie” Eminem
15. “Love Me” Lil Wayne
16. “Needed Me” Rihanna
17. “Somebody That I Used To Know” (Feat. Kimbra) Gotye
18. “Royals” Lorde
19. “Roar” Katy Perry
20. “Blank Space” Taylor Swift




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